Startup City

Activated Trigger
Elevating Projects with Smart Database and Talent Acquisition

Masumi Sawa, CEO, Activated TriggerMasumi Sawa, CEO
The success of a project is influenced by a multitude of factors; a critical one being the skill and expertise of the personnel involved. However, identifying and hiring the right workers for a project without knowing their performance and strengths can be a daunting task. This challenge often leaves companies in a state of uncertainty as they weigh the benefits of hiring external personnel against relying solely on their in-house experts.

Activated Trigger, a tech firm specializing in HR solutions, offers organizations a simple yet effective way to hire the ideal personnel. It has accumulated an extensive database of people, projects, and resources from its previous work. Using its bespoke AI algorithm, it curates the consultants who have the expertise and qualifications to power a new project’s success.

“Our AI algorithm creates high-accuracy matches using our database to mitigate search time, man-hours, costs, and redundancies,” says Masumi Sawa, CEO of Activated Trigger.

The firm took root when Sawa identified a crucial talent gap during his stint at a consulting firm. He witnessed glaring redundancies in workloads, with many teams carrying out similar tasks across a project. Eliminating redundant tasks and ensuring employees are working productively is Activated Trigger’s primary mission.

After a company finalizes a set of requirements at the start of a project, it feeds all the information, including the project details, to its AI algorithm. The algorithm secures the best possible matches in the database between a project and potential staff by factoring in a company’s internal data, in-house personnel and the external professionals available in its network.

Activated Trigger stores information on the specialty and strengths of each individual in its database and their performance assessments from past projects. This enables smart decision-making when searching for experts. For example, a consultant requirement for an engineering-based project is matched to one who specializes in engineering or has engineering experience, rather than a general consultant.

In addition to its personnel to project matching capabilities, the algorithm fast-tracks project work by tapping into its expansive database to identify relevant survey work from current or past projects. Similarly, reusing past project resources accumulated in the database can lead to significant time and cost savings when starting new projects. After the project’s completion, details of the completed work are added to the database for future use.

The AI’s matching accuracy and capabilities greatly increase with the addition of every new project and personnel. Clients frequently praise it for its smart AI algorithm and its unmatched accuracy and speed in connecting projects with the most suitable experts. Its effectiveness is best exemplified in a project with a consulting firm.

  • Our AI algorithm greatly advances projects by creating high-accuracy matches to mitigate search time, manhours, costs, and redundancies


Even after repeated searches, the client met with candidates that did not match their requirements. Activated Trigger merged the firm’s employee data into its AI algorithm to find suitable internal and external personnel. It fulfilled the firm’s personnel requirements and as a result, reduced their time and costs spent on the project.

It is currently offering its services to large companies. It is working to deliver a simpler form of its service to mid-sized companies to assist them in maximizing the abilities of their staff. This is an important strategy in light of the population decline in Japan, which has made it difficult for organizations to recruit new, qualified personnel.

Activated Trigger’s AI is a trendsetter in the field of consulting and technology. Companies looking to take their projects to the next level can end their search with the unique pairing of its project database and its state-of-the-art algorithm.

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Top 10 Japanese Startups – 2023

Company
Activated Trigger

Management
Masumi Sawa, CEO

Description
Activated Trigger offers companies a simplistic way of curbing redundancies in survey work and hiring the ideal personnel for projects using its bespoke AI algorithm. It matches projects with staff members having the most suitable expertise and qualifications to enhance the project’s success.