Thinkings
Ace Your Recruitment Game with sonar ATS

Tokyo-based Thinkings offers its novel recruitment management system sonar ATS—a SaaS solution that unifies recruitment data and provides a mechanism for optimization of recruitment operations to improve efficiency and increase the amount of time recruiters spend with each candidate. Established in 2020, Thinkings was born out of a business merger between the company that developed sonar ATS (Infodex) and the company that promotes and sells it (IgniteEye) in order to work more closely together and cater to the unique hiring needs of clients.

Today, sonar ATS (part of Thinkings’ recruitment platform “sonar HR Technology”) is used by more than 1,000 companies, including Softbank, Nitori, and NTT Data. “sonar ATS centrally manages data from all application channels, including job search systems and events, and its intuitive user interface allows users to contact applicants via chat applications, analyze their status, and effectively motivate them,” says Mr. Satoru Takizawa, Chairman and Executive Director of Thinkings. With its stable and reliable track record, Thinkings is all set to celebrate the 10th anniversary of its service in 2022.

One of the key strengths of Thinkings is that it is a specialized recruitment management system provider, which allows it to collaborate with various HR services without any complicated relationship with them. Therefore, in addition to its recruitment management system, the company provides an HR marketplace business (sonar store) that can solve a wide range of recruitment issues in collaboration with HR service vendors. “As a result of ten years of service provision in our unique position, sonar ATS has achieved a total of 30 service integrations with other HR services—the largest number for an ATS in Japan.

sonar ATS has grown into a recruiting platform that can meet a variety of recruiting needs,” notes Mr. Takashi Yoshida, President and Executive Director at Thinkings. With its premier services, Thinkings’ customers achieved operational efficiency in recruitment by centralizing data from all application channels, automating operations, and developing a UX that allows flexible customization of the recruitment workflow. Leveraging its unique business model of “Recruitment Management System x HR Marketplace,” Thinkings delivers a high level of customer satisfaction and has achieved the appreciation of many customers.

The robust capabilities of sonar ATS were particularly beneficial for Nomura Real Estate Solutions Co., Ltd. The number of people being hired by the company has been increasing year by year, and the amount of paperwork to be processed by the hiring managers has been increasing along with it. With a limited number of hiring managers, reducing the amount of paperwork was a major challenge for the company as it continued to focus on hiring the right person for the job. With the introduction of sonar ATS, the company is now able to promote and remind applicants without omission in order to improve the yield of each selection step. The company has been able to drastically reduce the amount of paperwork and free up time to focus on the applicants.

In yet another impressive feat, sonar ATS helped Mitsui Chemicals process and manage the resumes and research summaries for thousands of new graduates every year with ease and in minimal time. The intuitive UX of sonar ATS allows the company to understand the status of each student as well as the progress of the entire recruitment process so that they know which process to approach to reduce their workload.

With the vision of “Raising the resolution of recruitment and realizing true matching,” Thinkings will continue to strive to improve the recruiting process. Steering ahead, the company aims to complete the recruitment infrastructure with sonar ATS at its core. Driven by the goal to become the No. 1 recruiting infrastructure, the company is looking to add more HR services from other companies as well as enable the purchase of various services in the marketplace, sonar store. Ultimately, Thinkings is on the path to redefine the concept of recruitment and evolve into a platform for human resource management that solves all issues related to “people” in companies, including crowdsourcing and BPO services .